From invisible
to market leader
How a South Florida pool remodeling and travertine paver company went from generating almost no organic traffic to dominating 250+ #1 keyword positions across three counties — and generating more leads from SEO than from paid ads.
A pool & paver
contractor with
real ambition.
This South Florida contractor offered a full range of outdoor services — pool remodeling, resurfacing, travertine pavers, driveways, pergolas, and artificial turf. The work was exceptional. The online presence was not.
Despite being in one of the highest-demand markets in the country for outdoor living, they were invisible in search. Competitors with inferior work were capturing every lead.
The engagement ran through a third-party agency at $1,850/month for SEO services. The goal was simple: dominate local search across South Florida.
(Miami-Dade, Broward, Palm Beach)
A competitive market
with zero
organic presence.
South Florida is one of the most competitive local SEO markets in the country for home services. Pool density is among the highest in the US, demand is year-round, and every contractor is fighting for the same search real estate.
The client had no meaningful rankings, no location page strategy, and no content architecture targeting the dozens of cities across their service area.
No geo-modifier coverage
The site had no pages targeting specific cities — no Pembroke Pines, no Coral Springs, no Davie. Every hyper-local search went to competitors.
Thin service page content
Existing service pages lacked the depth and keyword targeting needed to rank for high-value commercial terms like "pool resurfacing contractor" or "pool remodeling company."
Missed long-tail opportunity
Hundreds of high-intent, lower-competition keyword combinations were completely unaddressed — leaving easy rankings on the table.
Paying for leads that SEO should own
The client was spending on Google Ads to capture searches they should have been ranking for organically — at a much higher cost per lead.
A systematic keyword architecture
built to scale.
The strategy wasn't complicated — it was thorough. We mapped every service the client offered against every city in their target market, then built the content infrastructure to own every combination.
Full keyword mapping
We built a complete keyword architecture covering every service variant (remodeling, resurfacing, renovation, contractor, company, near me) combined with every target city across Miami-Dade, Broward, and Palm Beach counties.
Geo-modifier page buildout
Location-specific pages were created for every service/city combination — travertine pavers Pembroke Pines, pool remodeling Coral Springs, patio remodeling Davie — giving Google a clear, crawlable path to rank each target.
Service page optimization
Core service pages were rebuilt around high-value head terms with proper content depth, internal linking, and on-page signals to compete for the most valuable commercial keywords in the market.
Tracking & iteration
Every keyword was tracked monthly via TrueRanker across both desktop and mobile. Rankings were reported transparently, and the strategy was refined as opportunities emerged and positions grew.
Wall-to-wall #1 rankings
across every target market.
At peak, the client held 250+ #1 positions across South Florida — tracked and verified monthly through TrueRanker. Here's a sample of what that looked like.
Avg. CPC of ranked terms: $20–$31 · Source: TrueRanker monthly reports
Numbers that
speak for themselves.
Data sourced from client executive summary report. Website generated 83 total leads (52 first-time callers + 31 form submissions) across all sources. Google Ads generated 46 leads at $2,718 spend. SEO cost per lead calculated against monthly retainer.
Every service.
Every city. Ranked.
The geo-modifier strategy produced #1 rankings across every service/city combination in the target market. A small sample of the 250+ #1 positions:
+ 230 more #1 positions tracked across all service and geo combinations
Ready to see what's
possible in your market?
We take one pool or outdoor living contractor per market. If your city is available, let's talk about what this strategy looks like for your business.
No pitch. No pressure. Just an honest look at your market.